“Preserve has been making toothbrushes from recycled yogurt cups since 1997, which I think it just super cool to begin with.
Now, they partnered with global innovation and design firm Continuum to create the Preserve Mail-Back Pack Toothbrush program. This keeps the toothbrushes AND the packaging out of the landfill — entirely. Each brush is packaged in a sleeve that doubles as a mailer, so that when you’re ready for a new toothbrush, you simply put the old one back in the original packaging and mail it back to be recycled into anything from a picnic table to a boardwalk! I have to say, this is pretty genius. You can get your own Preserve in its new packaging at popular retailers like Whole Foods or Target.”
Via design-milk.com